| Influence: The Psychology of Persuasion |  | Author: Robert Cialdini
Publisher: HarperBusiness
Category: Book
List Price: £10.99
Buy New: £4.28
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Languages: English (Unknown), English (Original Language), English (Published)
Media: Paperback
Edition: Rev. Ed., 1st Collins Business Essentials Ed
Pages: 336
Number Of Items: 1
Shipping Weight (lbs): 0.7
Dimensions (in): 8.2 x 5.6 x 1.4
ISBN: 006124189X
EAN: 9780061241895
Publication Date: February 1, 2007
Availability: Usually dispatched within 1-2 business days
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Product Description
Explains the psychology of why people say 'yes' - and how to apply these understandings. This book aims to teach the six principles, how to use them to become a skilled persuader - and how to defend yourself against them.
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